For more than two decades, this online business has served a specific niche in gemstone beads and jewelry components. The digital sales channel offers an extensive assortment, a recognizable positioning, and a customer base that has grown organically over the years. Annual turnover is in the range of several tens of thousands of euros, while the current net result is break-even. The sale is taking place due to personal circumstances and the limited availability of the owner.
Turnover has recently declined because sustained attention to marketing and inventory management has been lacking. A new owner can scale sales back up through targeted social-media campaigns, replenishment of popular items, and improved product presentations. These efforts can directly build on the existing market position and reputation.
Given the current assortment, new product lines or DIY kits can be added to broaden the offering. Strategic expansion into related categories will boost repeat purchases and diversify revenue streams. With these foundations, the online business is ready for an entrepreneur willing to invest time and attention.
Characteristics |
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|---|---|
| Annual revenue | € 27.000 |
| Visitors / month | Upon request |
| Industry | Hobby and leisure |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |