This online business offers a wide range of baking products, including flour, meal, and grains. What sets this online business apart is its proven concept for attracting new customers, primarily aimed at novice bread bakers. Through specially assembled starter kits, which include a bread baking machine or professional bread baking tin, various bread mixes, sunflower oil, a gram scale, yeast, baker's salt, and a recipe sheet with detailed instructions, inexperienced home bakers are enabled to bake delicious and fluffy breads. This results in high customer retention, with 90% of returning customers starting by purchasing a starter kit.
In addition to direct sales through the online business, the starter kits are also successfully sold via Bol.com. This platform contributes to a larger reach and attracts new customers who then return to the online business to reorder meal. A second successful concept is the offering of Christmas packages. This has already led to two business customers and a turnover of €20,000 during a trial period. By offering a good selection of competitively priced Christmas packages and using social media marketing, it is possible to recoup the investment in the website solely through the sale of Christmas packages.
The product range of the online business can be expanded endlessly. The current products are purchased from a traditional mill and then repackaged into smaller packages. This appeals to customers, but the convenience of the starter kits is paramount. This could also be achieved with factory meal. In addition, bread baking machines are purchased from a wholesaler, with larger batches for Christmas packages directly purchased from well-known. The profit from the turnover is about 30%.
SEO Statistics * |
For full members after NDA | ||||
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| Keyword | Position | Zoekvolume | Traffic | CPC | |
| Blo******* | * | 1300 | 7 | 0,03 | |
| Inv********************* | * | 1000 | 5 | 0,09 | |
| Tar****** | * | 1300 | 4 | 0,07 | |
| Mee******* | * | 480 | 4 | 0,32 | |
| Mee********** | * | 370 | 3 | 0,03 | |
| Inv********************* | * | 1000 | 0 | 0,09 | |
Characteristics |
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|---|---|
| Annual revenue | € 7.000 |
| Visitors / month | Upon request |
| Industry | Nutrition |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |