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Market leader in crochet/knitting. Own brand, in-house design team and 150 patterns. 6.21 % conversion rate. Tens of thousands of followers on social media.

An online business in the creative handicraft niche, specialised in crochet, knitting and wool, is available for acquisition. The store processes roughly 10,500 orders per year and offers a range of thousands of SKUs. The conversion rate is 6.21%.

Reach, traffic and marketing channels

The online business attracts approximately 169,000 unique visitors annually, accounting for 2.21 million impressions and about 46,500 organic clicks on Google. The brand portfolio is backed by a community of tens of thousands of social-media followers, an email list of 40,000 addresses and a YouTube channel with several viral videos. The marketing mix includes SEO, Google Shopping and affiliate partners.

Own product line, content and handover

The acquisition includes a proprietary brand, 150 in-house developed patterns and a design team that continually produces new content. The shop is location-independent and can, if desired, be transferred to another warehouse or fulfilment partner. The current owner will provide guidance and introductions to suppliers and the design team for a period to be agreed upon.

Characteristics
Annual revenue	€ 143.500
Visitors / month	14091
Industry	Hobby and leisure
Net Annual Profit	For Full Members
Staff	For Full Members
Time spent / week	For Full Members
Exists since	For Full Members
Order processing	For Full Members
Webshop Platform	For Full Members

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