For sale: a Dutch-language online business for pet products, with a focus on drinking fountains and replacement filters. Sales are generated mainly through organic traffic, affiliate partners and Google. The back end is largely automated; orders, payments and shipping proceed without intensive daily management. A mailing list of approximately 1,500 customers is maintained in Mailchimp, from which a quarterly reminder for new filters is sent.
Since launch, cumulative turnover has exceeded one hundred thousand euros, achieved entirely without paid advertising. Customers return for replacement filters that are typically renewed monthly, producing a steady stream of repeat purchases. The current average monthly turnover is several thousand euros, with a positive result after costs. All processes are scalable in their current set-up and require only limited effort.
The owner combines a full-time job, another online business and a master’s program, leaving insufficient time to drive further growth. The online business is therefore being offered to a party that can maintain the existing structure and potentially expand it. Upon sale, the domain, inventory, customer database, Mailchimp account and all related assets will be transferred.
Characteristics |
|
|---|---|
| Annual revenue | € 8.200 |
| Visitors / month | 500 |
| Industry | Animals |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |