For sale is a Dutch direct-to-consumer online business in reusable menstrual underwear. After a complete rebranding, the digital infrastructure—ranging from visual identity and packaging to the online business itself—has been redesigned, positioning the brand for further scaling in Germany, France and the Nordics. The investments made in this rebranding have (temporarily) reduced net profit; the current owner will gladly clarify this in person.
The online business comprises seven relevant domains with an internally assessed SEO score of 8/10, which continuously generates free traffic. Included in the sale are an extensive library of photos, videos and advertising materials, fully configured Google Ads and Meta Ads accounts, and complete brand files. The customer base consists of 1,363 buyers and 1,204 active newsletter subscribers; the average order value is €40.13, and the automated welcome series generates €11.21 per recipient. The email channel is set up in Klaviyo, while paid campaigns have so far only been used to a limited extent.
Fulfilment is entirely outsourced; Standard Operating Procedures are partially documented and transferable. The return rate is around 19%. Approximately 10,000 units of stock (purchase value roughly €35,000) are included in the transaction, enabling a new owner to start fulfilling orders immediately.
The indicated asking price excludes the inventory to be transferred. The final value of the inventory will be determined at the time of acquisition.
Characteristics |
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|---|---|
| Annual revenue | € 29.000 |
| Visitors / month | 1000 |
| Industry | Beauty | Health |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |