Offered for acquisition: a Dutch direct-to-consumer brand in sustainable laundry products, specialized in ultra-concentrated detergent strips. Sales are made through the Online business, a Bol account and an Amazon account. The average order value is €72.08 (incl. VAT) with a conversion rate of 2.5%. The gross product margin is approximately 92%.
All storage, pick-&-pack and shipping are outsourced. Returns are rare due to the nature of the product. The Online business is fully built on Shopify and linked to GA4, Klaviyo, Google Ads, Bol and Amazon. Administration is handled via Moneybird and there is an active quality seal. Current inventory covers several months of sales and is supplied by a long-term manufacturer.
Organic traffic is growing rapidly and accounts for 39% of sessions. Email marketing via Klaviyo converts at 5.7% but is still limited in scale. Marketplace revenue is accelerating, with Amazon more than tripling in the recent quarter. Social channels, particularly Instagram, are professionally managed and show a rising trend in reach and engagement.
The seller welcomes offers. Full members can contact the seller directly to submit a bid.
Characteristics |
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|---|---|
| Annual revenue | € 34.000 |
| Visitors / month | Upon request |
| Industry | Other |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |