This e-commerce company operates in the creative hobby and DIY sector in the Netherlands and Belgium. The Online business runs on Shopify and has already processed more than 30,000 orders. Its assortment ranges from items that are ready to ship to personalised products, with customer experience, service and accessibility at the core. The primary target group is women aged 40 and older who are looking for relaxation and screen-free creativity.
The company combines in-stock products with made-to-order items, supported by a hybrid fulfilment model. Thanks to automated marketing and review tools, an optimised customer-service workflow and Shopify integrations, the operational time commitment is about ten hours per week. Marketing channels include e-mail, social advertising on Meta, Instagram and Pinterest, organic traffic via blogs and category pages, and repeat purchases driven by a points-based club programme.
The company holds a recognisable position in the niche hobby market and offers multiple optimisation opportunities in social advertising, SEO content, lifecycle e-mail marketing and product expansion—such as seasonal bundles and subscription models. The international domain name also provides scope for scaling into additional European markets.
Characteristics |
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|---|---|
| Annual revenue | € 150.000 |
| Visitors / month | Upon request |
| Industry | Hobby and leisure |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |