This Shopify-based online business focuses entirely on anti-ageing skincare and offers nine products and one beauty device formulated by the owner, a skin-care expert. The online business achieves a mid-range annual turnover of several hundred thousand euros with positive profits. About 35 % of customers place repeat orders. The company is being sold because the two owners need to focus on other ventures.
All formulations have been developed in-house, ensuring control over quality and enabling positioning in the higher segment of skincare. The order process runs completely through the Shopify platform; inventory management and fulfilment are set up for direct consumer delivery. Marketing is primarily aimed at the Dutch market and consists mainly of online channels, with no active B2B approach.
The new owner can drive growth by introducing international shipping, scaling up national marketing efforts, and launching targeted outreach to beauty salons. These opportunities have so far remained untapped due to the limited time of the current owners.
Characteristics |
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|---|---|
| Annual revenue | € 477.133 |
| Visitors / month | 13108 |
| Industry | Beauty | Health |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |