This e-commerce business operates in the clothing niche. The online business focuses on selling innovative products that address current issues such as high energy bills. The product range falls within the clothing niche and is designed as one-size-fits-all, which keeps the return rate significantly low. The products are manufactured in China and customized in-house with full branding and labeling. Revenue is primarily generated in the fourth quarter, indicating the seasonal popularity of the products. In addition to bol.com, there is a Shopify online business operational and ready for use, with some orders coming from it. There are significant growth opportunities by expanding to other platforms such as Amazon.nl and Amazon.de, as well as leveraging social media marketing on platforms like Facebook, Instagram, and TikTok.
The logistics of the business are efficiently organized through a 3PL fulfillment center and the fulfillment center of bol.com, with an inventory ceiling higher than usual. This has been achieved through a good relationship with a Key Account Manager at bol.com. The product margins are very healthy, with a gross margin of over 70%. The business has low overhead costs and is almost fully automated, which keeps the time investment for the owner limited. The current owner offers a period of coaching and support after the sale to ensure a smooth transition.
The current owner has decided to sell the business due to emigration plans. The online business still requires some physical presence for administrative tasks. There are no previous investors involved in the company, and everything has been bootstrapped by the entrepreneur. The sale also includes a significant inventory and a credit with the supplier for future purchase orders. This provides a solid foundation for the new owner to build directly on the existing success.
Characteristics |
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|---|---|
| Annual revenue | € 200.000 |
| Visitors / month | Upon request |
| Industry | Clothing |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |