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Leading organic rankings and thousands of positive reviews on Bol.com – Own registered brands with transferable IP rights – Asset-light and cash-generating, with a lean cost structure
A profitable and well-positioned online business is being offered for sale. The company sells a focused range of premium consumer products under its own registered brands via the largest online marketplace in the Benelux. Over roughly six years the organisation has grown into a financially healthy, cash-generating enterprise with an excellent return profile and a lean operating model.
The business concentrates on four consumer categories within structurally growing niches. With around 100 SKUs, in-house product development and long-standing relationships with selected manufacturers, it combines consistently high product quality with sharp pricing and healthy margins.
Key figures
Revenue (2025)
€ 3.4 M
EBITDA (2025)
€ 375 k
Gross margin
approx. 65 %
Strengths
Leading organic rankings and thousands of positive reviews on the largest marketplace in the Benelux.
Own registered brands with transferable IP rights (BOIP/EUIPO).
Asset-light and cash-generative, with a lean cost structure.
Consistently high product quality and strong, long-term supplier relationships with excellent pricing agreements.
Data-driven operations featuring internal KPI dashboards and a proven feedback loop for product development.
Clean balance sheet with no external financing and limited, highly predictable working-capital requirements.
Growth opportunities for a new owner
International roll-out to Amazon’s core EU markets (German account already activated).
Range expansion within existing supplier relationships.
Purchasing economies of scale at higher volumes and use of retail media to strengthen the brands.
Background and transaction
The founder and sole owner has successfully guided the company through its start-up phase into a self-sustaining business. He is now deliberately seeking room for the next growth stage and a buyer who will continue the company with equal care and unlock its further potential. The owner is willing to stay involved for an agreed period after the acquisition to ensure a smooth transfer of knowledge.
Transfer of 100 % of the shares is offered.
Target economic transfer date: 1 July 2026.
Seller available for a transition and hand-over period.
Characteristics
Annual revenue
€ 3.386.615
Visitors / month
Upon request
Industry
Electronics
Net Annual Profit
For Full Members
Staff
For Full Members
Time spent / week
For Full Members
Exists since
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Order processing
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Webshop Platform
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