For sale is a fashion online business aimed at women who value a feminine, trendy and timeless wardrobe. The range consists of carefully selected clothing and accessories, supplemented weekly with new items. The garments are purchased and photographed by the owner, giving the boutique a very personal touch, which has proven to resonate well with the customer base.
The online business delivers a personal online shopping experience with attention to styling advice, fast service and customer interaction. The collection includes blouses, tops, trousers, dresses, knitwear, coats, gilets and matching accessories. The calm visual appearance and frequent collection updates support a continuous stream of content and engagement on the social channels. The company has an engaged social-media following of roughly 11,000 followers.
Growth opportunities include increasing paid social-media advertising, deploying more video and UGC content, and intensifying influencer collaborations. In addition, the assortment could be broadened with items such as shoes, extra exclusive lines or private-label products. Finally, a pop-up, shop-in-shop or boutique location offers further possibilities to strengthen the brand experience offline and attract new customers, according to the current owner.
Characteristics |
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|---|---|
| Annual revenue | € 180.000 |
| Visitors / month | 4600 |
| Industry | Clothing |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |