For acquisition: a fully operational Dutch Online business that sells competitively priced consumer products every day across a wide range of categories, from home & garden to electronics and sports. Turnover is generated mainly via e-mail marketing, affiliate partnerships and organic traffic, so only limited investment has been made in paid advertising so far. The current owner is focusing on a new career move and is therefore looking for a party to take the further expansion of the Online business in hand.
The company has more than 50,000 e-mail subscribers, and roughly 39 % of buyers return for a repeat purchase. This database forms the core of the current marketing mix, supplemented by affiliate partners and direct traffic. Because sales are spread across multiple product categories, the Online business is not dependent on a single season or product line, and the assortment can easily be expanded.
The next owner has room to scale the operation through, among other things, Google Ads, Google Shopping, social-media advertising, SEO, marketplaces and international rollout. According to the current owner, further growth can also be supported by optimising e-mail automations, broadening the product range and developing private-label products.
Characteristics |
|
|---|---|
| Annual revenue | € 130.000 |
| Visitors / month | 24000 |
| Industry | Other |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |