The online business on offer targets an international community of car enthusiasts and sells design-focused watches whose styling is rooted in automotive culture. The company runs on a dropshipping model with one dedicated supplier, keeping inventory management outside daily operations and the business straightforward.
Customer acquisition occurs mainly through owned channels: a YouTube channel with 230,000+ subscribers, a TikTok account with 85,000+ followers and more than 2 million likes, supported by Instagram and email. The mailing list has 21,000+ active subscribers, with automated flows set up in Klaviyo. The average order value is approximately €100, generated from a coherent product range.
A new owner can build on the existing foundation in several ways. Potential levers include scaling paid advertising on Meta and TikTok, optimising the online business’s conversion rate, deeper segmentation and automation in email marketing, increasing average order value through upsells and cross-sells, stepping up social-media content production, improving retention processes, and broadening the product assortment within the automotive niche, according to the current owner.
Characteristics |
|
|---|---|
| Annual revenue | € 188.000 |
| Visitors / month | 5302 |
| Industry | Other |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |