The company on offer is an established niche player with a track record of more than ten years and operates several specialised online businesses in the bicycle-accessories segment. It differentiates itself through a broad and sophisticated product range, a strong content position and a high level of service.
Key points of this online business
• Revenue: approx. €1.8 – 2.0 million (last 3 years)
• EBITDA: approx. €230k – €255k (last 3 years)
• EBITDA margin: ~15 %
• Traffic: ±80 % organic (SEO, direct, referral)
• Product range: >4,500 items from >100 (A-level) brands
• Geography: Netherlands & Belgium
• Business model: B2C e-commerce
Strong market position
• Very strong organic visibility thanks to years of investment in unique content
• High online authority and excellent customer reviews
• Close partnerships with leading suppliers and distributors
• Limited dependence on paid advertising
Market & growth potential
The company operates in a structurally growing market, driven by:
• Increased use of (electric) bicycles and higher spending per bike
• Continuing shift from offline to online retail
Specific growth opportunities for a new owner include:
• Expanding the assortment and launching own product lines
• Adding additional niche online businesses
• Leveraging marketplaces and performance marketing
• Scaling towards the B2B / corporate market
Reason for sale
After building the company successfully for more than ten years, the shareholders wish to focus on other activities. They will ensure a smooth hand-over and are willing to remain involved for a transition period after the transaction.
Proposed transaction
• Sale of 100 % of the shares
• Suitable for strategic buyers, e-commerce groups or (hands-on) investors
• Further information available upon signing an NDA
Characteristics
Annual revenue
€ 1.800.000
Visitors / month
10000
Industry
Vehicles
Net Annual Profit
For Full Members
Staff
For Full Members
Time spent / week
For Full Members
Exists since
For Full Members
Order processing
For Full Members
Webshop Platform
For Full Members
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