The offered online business has transformed the traditional approach to the dog product market with an innovative subscription service. The company sends a treasure box full of treats, toys, and grooming products directly to the homes of dog owners every month. The company offers brands that participate in the box a unique marketing opportunity.
The online business is active in the Netherlands, Belgium, Germany, and Austria and has 200,000 to 250,000 organic visitors annually and a newsletter with about 33,000 subscribers and 4,000 openers. In addition, the online business has more than 60,000 Instagram and Facebook fans. The number of members is about 1,500 per month, bi-monthly, or annually. The business model can generate profit margins of up to 60%, if executed well.
The current owner and director is open to various roles in the context of an acquisition and the transition to a new growth curve. He is willing to continue playing an active role, but is also open to the idea of stepping back. There are multiple options possible regarding the structure of a potential deal, from an investment and share purchase to a complete takeover.
SEO Statistics * |
For full members after NDA | ||||
|---|---|---|---|---|---|
| Keyword | Position | Zoekvolume | Traffic | CPC | |
| Aus********************** | * | 320 | 242.14 | 0,00 | |
| Hon******************* | * | 590 | 204.87 | 1,04 | |
| Ker********** | * | 390 | 149.04 | 0,00 | |
| Jac******* | * | 4400 | 123.06 | 1,64 | |
| Chi************** | * | 390 | 122.91 | 0,00 | |
| Lab***** | * | 33100 | 99.67 | 0,11 | |
Characteristics |
|
|---|---|
| Annual revenue | € 267.000 |
| Visitors / month | 25000 |
| Industry | Animals |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |