The company for sale concerns a very successful network of prominent websites with content in the health & slimming niche and is one of the market leaders in this area.
The business revolves around the conversion of visitors from (mainly) Facebook and Google Ads into usable email addresses (by now 300,000+). These email addresses are then used in highly successful segmented newsletter systems and sales funnels.
A large number of high-quality sales pages have been created for this and so much evergreen content (articles, e-books, recipes) has been produced that a buyer can use it for years to come.
Running 95% on autopilot, this business is managed by a single part-time Dutch virtual assistant with over six years of excellent company experience, running 100% on predictable paid traffic across channels + pending subscriptions and large group reorders loyal customers. The owner himself is only very limited involved in the business activities (10h/month).
As soon as a new owner starts working with the offered business with new energy, great opportunities for significant improvement are seen! These opportunities include Search Engine Optimization (never participated), the use of affiliate marketing programs and social media influencers and the addition of other languages such as French and German. In addition, it is quite easy to expand the range with new items. The seller has worked out concrete proposals for this, which a new owner can use immediately.
As the graph below shows, the company is growing fast (despite the limited efforts of the owner). This is partly due to the online marketing agency involved: under their management, the recurring revenue (subscriptions) has increased tenfold in 10 months!
The ideal candidate is a highly experienced online marketer who can fully focus on all of the company's SEO opportunities. The seller likes to stay involved for a while to transfer his knowledge and skills to a new owner.
Characteristics |
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|---|---|
| Annual revenue | € 2.500.000 |
| Visitors / month | 200000 |
| Industry | Nutrition |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |