This e-commerce proposition comprises an educational toy brand for children aged six months to seven years, designed according to Montessori principles. The range consists of more than twenty in-house designs with recognizable packaging, supported by a brand book. The majority of revenue is generated through a major marketplace, supplemented by its own Online business and an emerging B2B line. Thanks to automation and outsourcing, management requires only a few hours per week.
On the marketplace the brand benefits from targeted search traffic, dozens of reviews with ratings above four stars, and a return rate of around three percent. In the most recent twelve-month period, turnover exceeded €150,000 with net profit in the thirty-thousand-euro range, resulting in a margin of roughly one-fifth. Detailed advertising data for this period are available.
The portfolio comprises 22 SKUs, of which around twelve generate a positive margin. Stock consists of several thousand units; the purchase value is in the tens of thousands of euros and represents a potential turnover of more than €100,000. Fulfilment is handled through the marketplace’s logistics with an in-house warehouse as back-up, while customer service and returns processing are outsourced. Upon acquisition, the trademark registration, website, visual assets, EAN codes, product documentation, cost-price files, advertising campaigns and the complete marketplace account structure are included.
Characteristics |
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|---|---|
| Annual revenue | € 161.699 |
| Visitors / month | Upon request |
| Industry | Children and babies |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |