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Home-decor online business. Premium lighting assortment. Asset-light dropshipping via Shopify. Worldwide sales, powerful Google Ads engine, extensive email flows. Includes customer database and fulfillment partner.

This direct-to-consumer e-commerce brand positions itself within the international niche of home décor and lighting. The assortment comprises a carefully curated selection of design-driven premium lighting and styling products, aligned with current interior trends and appealing to a global audience of homeowners and design enthusiasts. The platform records a high order volume with an average order value of €130 and boasts more than 14,400 lifetime buyers.

Operational model

The company operates on an asset-light dropshipping structure via Shopify. By partnering with a primary fulfilment provider, no inventory is held and no upfront capital is tied up. This streamlined setup minimizes operational complexity and enables rapid scaling across multiple markets.

Marketing and customer database

Customer acquisition is driven primarily through an extensive Google Ads campaign active in 17 international markets. In addition, 75 automated email flows are connected to a database of 11,357 Klaviyo contacts, aimed at conversion optimization and customer retention. The absence of historical campaigns on Meta or TikTok leaves room for further channel diversification.

Characteristics
Annual revenue	€ 886.000
Visitors / month	Upon request
Industry	Home Appliance
Net Annual Profit	For Full Members
Staff	For Full Members
Time spent / week	For Full Members
Exists since	For Full Members
Order processing	For Full Members
Webshop Platform	For Full Members

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