An e-commerce brand focused on oral care for children aged zero to six is being offered for acquisition. The company sells specially designed toothbrushes through several European marketplaces and its own online business, with roughly one third of its revenue generated via the online business. Most orders are sent as letterbox parcels, customer satisfaction is rated 4.9/5 stars and the return rate is low.
Fulfilment is handled by external service providers and the marketplace’s logistics programme, keeping day-to-day tasks to stock management, supplier contact and optimisation (about ten hours per week). Margins are 35–40 % for marketplaces and 20–30 % for the online business. Customer service is partly outsourced and can be fully handled externally. No dedicated storage space is required and the company can be run entirely remotely.
Four new models are in production, broadening the current range and creating opportunities for upsells and bundles. The brand owns registered intellectual property, a brand book and direct factory relationships with recently improved payment terms. Growth can be pursued by intensifying online business marketing, increasing sales on existing marketplaces and opening new channels in other European countries. The owner will provide full support during the transfer, including all sales accounts and ongoing product developments.
Characteristics |
|
|---|---|
| Annual revenue | € 300.000 |
| Visitors / month | 7000 |
| Industry | Children and babies |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |