This online business focuses on innovative and safe bicycle helmets for both children and adults. The in-house developed models comply with the European EN1078 standard and are mainly sold through Bol.com, Decathlon Marketplace, and its own online store. The brand has a strong reputation with high customer ratings and is registered with the Benelux Office for Intellectual Property.
Annual revenue is roughly a quarter of a million euros, and the EBITDA margin is in the mid-teens. There is sales-ready stock of about eight thousand helmets, valued in the mid-five figures, included in the acquisition price. In 2024, winning a large tender generated a temporary spike in turnover; without this order, the underlying business continues to grow, with potential for future public-sector tenders.
The transaction includes, among other things, the trademark registration, complete inventory, online business, supplier relationships, marketing videos, sales channels, EN1078 certifications, proprietary moulds, work instructions, and the accounts at Bol.com and Decathlon Marketplace. The sale is taking place because the owner intends to focus on developing another product under a new brand name.
Characteristics |
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|---|---|
| Annual revenue | € 250.000 |
| Visitors / month | Upon request |
| Industry | Sport |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |