This direct-to-consumer street-wear player operates through seven localized online businesses and ships to customers in more than eighty countries. The assortment consists of trend-driven outerwear, signature zip items and other essentials. Thanks to an on-demand fulfilment set-up, no physical inventory is kept; orders are purchased only after the customer has checked out, after which a 3PL partner sends the shipment in custom-branded packaging.
The operation runs on Shopify, supplemented by a proprietary app for live order and COGS tracking and automated fraud filtering. With a gross margin above 60% and an average order value of roughly 91, the brand has room for acquisition costs via Meta, Google, TikTok, Snapchat and Pinterest. An email list of more than 628,000 profiles (of which over 303,000 are active) is ready for further lifecycle marketing, while Google Shopping and marketplace integrations have yet to be rolled out.
Upon sale, all seven Shopify online businesses, eleven domains, brand and media files, advertising accounts, supplier agreements and the complete product catalogue will be transferred. Up to ninety days of transition support is included, with the option for two current team members to stay on for daily operations or further growth, depending on the new owner’s preference.
Characteristics |
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|---|---|
| Annual revenue | € 9.270.000 |
| Visitors / month | Upon request |
| Industry | Clothing |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |