For sale is an e-commerce brand operating in the home fitness and workplace wellness category. The Online business focuses on foldable treadmills and serves both consumers and corporate clients with five different models. Last year, hundreds of units were sold, generating high six-figure revenue including VAT and a positive net margin per unit. The organization is known for reliable product quality, fast delivery and customer-oriented support.
The portfolio comprises a compact entry-level model, a mid-range unit, two versions with premium finishes and an extended variant for extra comfort. Each model is designed for daily use at home or in the office and meets diverse load-bearing requirements. The Online business is fully operational, benefits from streamlined supply-chain agreements and is set up for both direct-to-consumer shipping and larger bulk orders.
In addition to the consumer market, the brand has a growing corporate client base, with the National Police as a reference customer. This forms a foundation for further rollout to municipalities, office complexes, HR departments, wellness programs and government agencies. Opportunities also exist to expand the current model range via Bol Belgium, multiple Amazon marketplaces and proprietary international Online businesses in Germany, France, the Nordics and the United Kingdom. Finally, accessories such as rubber mats, maintenance kits and app subscriptions can be added to generate additional margin.
Characteristics |
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|---|---|
| Annual revenue | € 182.000 |
| Visitors / month | Upon request |
| Industry | Audio | tv | video |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |