This online retailer of beauty and personal care products has been active in the Dutch market for years and has a clear positioning: premium A-brands at competitive prices, with a well-organised assortment, fast delivery, and service focused on meticulous order handling. The company enjoys a recurring customer base and generates turnover and profit levels that are immediately apparent to interested parties. Sales take place via its own online business and additional marketplace accounts.
The owner is selling due to an impending retirement and the choice to concentrate fully on another company. The transaction includes the entire online business in Lightspeed as well as a recently built, not-yet-launched Shopify environment, the current inventory at cost price, the brand name, and all supplier information. No additional goodwill is charged. Optionally, the buyer can use the seller’s existing fulfilment facility. The marketplace accounts have been active for quite some time; transfer is subject to the platform’s usual conditions and can be arranged in consultation.
With the new Shopify site, a large email database that has so far been used only sparingly, and opportunities for loyalty programmes, there is ample room to expand marketing activities. The product range can also be broadened or stocked more deeply, as the current owner has focused primarily on another business in recent years. The online business therefore offers an immediate entry point for parties seeking to leverage existing turnover and achieve further growth within the beauty and personal care sector.
Characteristics |
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|---|---|
| Annual revenue | € 1.879.223 |
| Visitors / month | Upon request |
| Industry | Beauty | Health |
| Net Annual Profit | For Full Members |
| Staff | For Full Members |
| Time spent / week | For Full Members |
| Exists since | For Full Members |
| Order processing | For Full Members |
| Webshop Platform | For Full Members |