Sander Scholten is medeoprichter van WebshopOvername.nl en specialist in de financiële en operationele kant van Webshopovernames.
As with a job interview, the first impression is important. But to get a good picture, all necessary aspects must be investigated. On this page we will explain in 6 parts what aspects we consider to be important when purchasing a web store : General, Development, SEO, SEA, Legal & Financial.
A good first step after signing the confidentiality statement (the "NDA") is to ask the seller to access the Google Analytics account of the particular web store (for this access, you need a Gmail address. The seller then gives you access. From the Analytics account -> Manage -> User Management). In Analytics, you can already start your business analyses with the data available.
With larger acquisitions, the seller will have drawn up a sales document (the "memorandum") with all relevant information about his business. You can request that document at this stage, provided that it is present.
You now know the domain name, you have carefully reviewed the web store and made your first analysis. At this stage, you probably already have a good idea if the store would be something for you. That's the time to get acquainted with the seller and get all details about the offered business on the table. Our advice is to plan a face-to-face appointment at this stage so that you get an impression of the person or company that sells.
Below we give you an overview of the topics we consider important in the acquisition of a web store. Regard the list as a guide and find out what applies in your situation. The list is generic and not complete for each type of acquisition. In addition, the list is long, so do not mail in total to a seller, but treat it as a checklist in your communication with the seller to determine if you have investigated the most important elements.
A serious acquisition, requires serious investigation. If you would like to know about the web store technique, consider a technical scan. This scan not only tells you the status, but also gives you improvement points so you know what the low hanging fruit is.
The optimization of SEO & SEA determines the difference between earning money and not earning money for most web stores. Thus, it is not necessary to explain that both are key elements when you acquire a web store. For many buyers, chances are often also in SEO / SEA optimization. If you can use support here, please check out our SEO & SEA scans. These reports give you an accurate overview of the opportunities and threats and how to exploit/deal with them.
Before you close any deal, it is very important to first examine the books (or maybe your bookkeeper can play a role here). This phase of the acquisition process is also known as 'due diligence'.
We certainly recommend to investigate the following elements:
Review at least the last 12 months: Sales and profit trends affect the value. Is this a rising line? And for what period of time can the web store demonstrate a stable revenue pattern?
Are you curious how we can assist you in purchasing or selling your web store? Please contact us at email@example.com.
Our page with all the current business for sale is a good starting point to find the web store of your wishes. Should you be interested in placing an active purchase order (we will go on hunting), please leave a message via our contact form.