Sander Scholten is medeoprichter van WebshopOvername.nl en specialist in de financiële en operationele kant van Webshopovernames.
In recent years you have built a successful website: there is a good ratio of visitor sources and the financial results are healthy. However, you are ready for a new step or want to free up money for a new investment. Then the next step is to make this known on an anonymous basis via our acquisition platform: via businessforsale.eu, you come into contact with thousands of potential buyers on a no-cure-no-pay basis: the fastest way to a successful deal!
Just like on a date, the first impression is of great importance. Therefore, in order to make the best possible impression, this page will list the aspects that a buyer will definitely evaluate in the contact you have together prior to a website sale. So prepare for this thoroughly! The various topics are divided into sections: General, Technology, SEO, SEA, Legal & Financial.
A good first step after signing the non-disclosure agreement (the 'NDA') is to grant the buyer access to your website's Google Analytics account (for this access you will need a Gmail address from the buyer. You then grant the buyer access from the Analytics account -> Administration -> User Management). In Analytics, the buyer can run the necessary analyses themselves with the available data.
For larger acquisitions, it is wise that you have already prepared a sales memorandum, with all the relevant information about the website you are selling. You can share that document at this stage.
The buyer now knows the domain of your website, he or she has had a good look at the site and has been able to make initial analyses. At this stage you probably already have an idea whether the contact with this buyer could lead to an acquisition. This is also the moment to get better acquainted and to go through the details of the website together. Our advice is to schedule a face-to-face meeting at this stage so that you can also get a personal impression of the buyer.
Below we give you an overview of the topics we consider important when taking over a website. Please see the list as a guide and extract what applies to your situation. The list is generic and not complete for every type of acquisition. In addition, the list is long, so do not start sorting everything out right away in anticipation of questions that might not come up but use it as a checklist in your communications with the buyer to track whether you have shared the most important information.
General web store information
A serious acquisition, requires serious investigation. If you would like to know about the web store technique, consider a technical scan. This scan not only tells you the status, but also gives you improvement points so you know what the low hanging fruit is.
The optimization of SEO & SEA determines the difference between earning money and not earning money for most web stores. Thus, it is not necessary to explain that both are key elements when you acquire a web store. For many buyers, chances are often also in SEO / SEA optimization. If you can use support here, please check out our SEO & SEA scans. These reports give you an accurate overview of the opportunities and threats and how to exploit/deal with them.
Before you close any deal, it is very important to first examine the books (or maybe your bookkeeper can play a role here). This phase of the acquisition process is also known as 'due diligence'.
We certainly recommend to investigate the following elements:
Review at least the last 12 months: Sales and profit trends affect the value. Is this a rising line? And for what period of time can the web store demonstrate a stable revenue pattern?
Are you curious how we can assist you in purchasing or selling your web store? Please contact us at firstname.lastname@example.org.
Our page with all the current business for sale is a good starting point to find the web store of your wishes. Should you be interested in placing an active purchase order (we will go on hunting), please leave a message via our contact form.